Digital Data and Digital Identity: What You Should Know

When it comes to your online privacy, it is important to remember that everything you do online is part of your digital identity. In other words, digital identity is all of the information about you or your business online that can be traced back to you. Digital identities are shaped by what users do online and offline. Even though you may not be able to control all the information that is public about you or your business, you can take steps to protect your digital identity and data privacy.

What is Digital Identity and Data Privacy?

Digital identity simply is everything associated with you and your business that can be found online. This typically includes social media profiles and interactions, personally identifiable information like names and addresses, usernames, passwords, digital records, and other data that may represent you or your business online. Data privacy is the right that every user and business has to control their own aforementioned digital identity and personal information. Data privacy provides users with the opportunity to:

• Choose what is shared online
• Know how your data is being used
• Control who can access the information
• Fix or remove related data
• Protect themselves against unauthorized use

When it comes to employees in the workplace, data privacy extends to protecting sensitive organizational and client data.

How Can You Take Control of Your Business’s Digital Identity?

Taking control of your business’s digital identity and protecting its data requires continued attention. Some of the following information may help to protect your business’s digital identity.

Digital Footprint: The digital identity of your business isn’t just what you actively share on social media, but rather is made up of all the data collected from devices associated with your business. It can include usage from devices used at work, online activity habits, and branded content such as websites, blogs, and even ads.

Online Presence: Periodically, it is recommended to review and adjust privacy settings on all of the platforms, systems, and software that your company may use.

Security Measures: One of the best security measures is to is to start by creating strong, unique passwords. Prompting employees to regularly update passwords and enable multi-factor authentication during the login process can help to add layers of protection to your business’s digital identity.

Stay Informed: Staying up to date with the latest news on the IT security industry’s best practices will help you, your employees, and your business, stay informed.

Cyber Insurance Quotes for Businesses

At Cross Insurance, we work with many insurance carriers – from local companies to national names. The process of requesting a cyber insurance quote for your business is as simple as filling out our form here, or if you prefer to call one of our experienced agents, you can find a list of our local offices along with their contact information here. 

More Insurance Coverages

With local offices throughout the Northeast, Cross Insurance can help you find coverage options for your business, including coverages such as general liability, professional liability, workers’ comp, and more. Reach out today to start the conversation.

 

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This article is for general informational purposes only and is not to be relied upon or used for any particular purpose. Cross Insurance shall not be held responsible in any way for, and specifically disclaims any liability arising out of or in any way connected to, reliance on or use of any of the information contained in this article. The information contained or referenced in this article is not intended to constitute and should not be considered legal, insurance, accounting or other professional advice, nor shall it serve as a substitute for the recipient obtaining such advice. The views expressed in this article are that of its author and do not necessarily represent the views of Cross Financial Corp. and its subsidiaries and affiliates (“Cross Insurance”) or Cross Insurance’s management or shareholders.