All In The Family: An Interview with Royce Cross, President & CEO of Cross Insurance

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Below is the beginning of Agency Checklists’ interview with Royce Cross, CEO & President:

Royce Cross has spent more than 40 years as a licensed insurance agent, working alongside his father, Woodrow Cross, his brother Brent, and his son Jonathan, in helping to build Cross Insurance into the largest family-owned agency in New England, if not the country.

As the current president and CEO of Cross Insurance, it is fair to say that Royce Cross has been as instrumental in shaping the success of this family-owned agency as has his still active 100-year-old father. (See Agency Checklists’ January 10, 2017, article, “Woodrow Cross, Founder of Cross Insurance, Celebrates 100th Birthday”).

While Mr. Cross grew up with insurance in his blood, it was never an absolute given that he was going to follow in his father’s footsteps. “I never felt like I know this is what I am going to be doing in my life. My father asked me to start out and to try it and I found that I did like it… He gave me good advice,” says Mr. Cross.

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