Cross Insurance Promotes Elizabeth Libby to Vice President, Brand Marketing

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Cross Insurance, a subsidiary of Cross Financial Corp., and one of the largest independent insurance providers in the Northeast, announces the promotion of Elizabeth Libby as Vice President, Brand Marketing.  She is based at Cross Insurance Corporate Headquarters in Bangor, Maine.


In this new role, Elizabeth will continue to provide guidance and support the responsibilities of managing corporate partnership assets, and global branding, as well as expanding responsibilities overseeing department budgets, and performance.


“Elizabeth has been a tremendous asset to the Cross team for 22+ years.  Her invaluable industry knowledge along with her marketing expertise have been vitally important to our organization. We are confident as VP, Brand Marketing, Elizabeth will continue to enable Cross to broaden its market opportunities under her leadership,” said Jonathan Cross, President of Cross Insurance.


“I am excited to continue on with the incredible relationships already established with Cross Insurance advertising partners, and our continued global branding initiatives,” Elizabeth Libby said.


For more than two decades as an insurance veteran, Elizabeth has worked in a variety of increasingly responsible positions for Cross Insurance including Commercial Lines Assistant, Commercial Lines Service Representative, Commercial Lines and Benefits Producer, Marketing Coordinator, Director of Partnership Marketing, and now Vice President, Brand Marketing.


“I am proud to be part of Cross Insurance, a highly-respected, family-run organization with a long history in Maine, New England and throughout the Northeast,” continued Elizabeth.   As Vice President, Brand Marketing, I look forward to the increased responsibility associated with Cross’s marketing negotiations and budgeting to grow the agency’s brand presence.”


Elizabeth lives Corinth, ME with her husband Justin Libby, and their three children William, Brody, and Audrey.