Gillette Stadium and Cross Insurance Announce Naming Rights Partnership for Hospitality Club

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May 22, 2024

Gillette Stadium today announced a new naming rights agreement for its preeminent event day hospitality club. Cross Insurance, a long-time partner of Kraft Sports and Entertainment and Gillette Stadium, will officially become the entitlement sponsor of the Cross Insurance Club, previously the Putnam Investments Club.

“Cross Insurance has been an incredible partner to Kraft Sports and Entertainment for over 15 years,” said Murray Kohl, Vice President of Corporate Partnerships.  “Much like our organization, Cross Insurance is a family-owned and operated New England based business and is rooted in providing the highest levels of service and commitment to their clients.  We are privileged to have Cross Insurance as the naming rights partner of our club space.”

“We are very excited to partner with Kraft Sports and Entertainment on the Cross Insurance Club”, said Jonathan Cross, CEO of Cross Insurance.  “It’s an amazing next chapter to the relationship we have enjoyed for many years.”

The Cross Insurance Club includes more than 5,000 mid-field seats located on the 200-level of Gillette Stadium with premier sight lines to the field. The east and west club spaces feature expansive atriums and extend from end-line to end-line, creating a unique viewing experience. The Cross Insurance Club has over 1,600 Patriots ticket account holders representing some of the largest businesses in the United States. This new entitlement right provides Cross Insurance with more exposure and year-round access to B2B customers throughout the Kraft Sports and Entertainment portfolio during New England Patriots games, New England Revolution matches, concerts, and special events.

Cross Insurance will enhance the experience for club members and guests, providing unique amenities and experiences year-round, while also offering preferred access to Cross Insurance’s 1,200+ insurance professionals in the region.

In addition to being utilized for Patriots and Revolution games, the Cross Insurance Club hosts close to 300 private events and more than 150,000 customers on an annual basis. Events hosted at the Cross Insurance Club range from corporate to social to charitable and often last several days, showcasing the flexibility of the space and the range of services provided to clients who choose to host guests in the multifaceted space. 

With this announcement, Cross Insurance will remove its name from the Pavilion and Business Center at Gillette Stadium. 

About Cross Insurance

Founded in 1954, Cross Insurance has grown from a small, family-owned, and operated insurance agency based in Bangor, Maine, into one of the largest insurance providers in the Northeast.  Still family owned and built on hard work and determination, Cross Insurance provides an extensive range of insurance products including personal and commercial insurance lines, employee benefits, surety bonds, comprehensive risk management services, and specialized products focused on higher education and high net worth needs.  For more information about Cross Insurance, please visit

About Gillette Stadium

Gillette Stadium, located in Foxborough, Mass., is New England’s premier sports and entertainment venue. The 64,628-seat stadium is the full-time home of the NFL’s six-time Super Bowl Champion New England Patriots, the home field of the New England Revolution of Major League Soccer and one of the world’s top grossing concert venues, according to Billboard and Pollstar. Gillette Stadium has also hosted several notable sporting events including the 2023 Army-Navy Game, 2016 NHL Winter Classic, international soccer matches, NCAA athletics, professional lacrosse, motor sports and the Massachusetts high school football state championships, and will host FIFA Men’s World Cup 2026 matches. Additionally, Gillette Stadium served as the northeast’s first large-scale COVID-19 vaccination site. The site, operated by CIC Health, administered more than 610,000 vaccinations over 148 days of operation in early 2021. For more information, visit or follow @GilletteStadium on Twitter, Instagram, TikTok and Facebook.