Insurance for Digital Marketing Businesses

As a digital marketing business, you help to market other businesses and put strategies into action. Sometimes those strategies don’t always work, and as a digital marketing business, you may face a number of potential risks and liabilities. While some risks may come with the profession, having proper insurance coverages can help protect you and your business. Cross Insurance can work with you to find coverages to fit your needs. No matter if you are an individual freelancer or a company with numerous employees, we can help to provide competitive insurance options for you.

freelancing marketer working from home

Insurance Coverages for a Digital Marketing Business

Digital marketing businesses, like other creative businesses, face unique challenges and risks. While there are many factors and situations that should be taken into consideration when deciding what insurance coverages you may need, there are a few common coverages every digital marketing business should consider.

Professional Liability

Professional liability, also known as “Errors and Omissions” (E&O Insurance), can help protect you if a client believes a mistake you made caused them financial loss and decides to sue you. For example, if a marketing strategy your business developed doesn’t meet expectations and your client sues you, professional liability insurance may be able to help cover legal expenses and potentially some other costs. E&O insurance can also help if your business is accused of negligent acts or omissions, if there is a missed deadline, or inaccurate advice was given resulting in damage to a client.

Commercial Property for Digital Marketing Businesses

Commercial property insurance can help protect your business against certain types of physical damage to your building and equipment. Commercial property insurance, regardless of whether you own the building or lease the space, is highly recommended for any business. The following are some of the assets commercial property can help insure:

  • The equipment that your business relies on, like computers, cameras, audio equipment, hard drives, supplies, etc.
  • Your business’s building
  • Your furniture, such as tables, chairs, and cubicles
  • Outdoor signage, banners, and other materials

graphic designer using tablet for work

General Liability

General liability insurance helps to provide your business with protection for certain third-party liability claims related to your business’s operations like:

  • Bodily Injury
  • Property Damage
  • Defamation
  • Copyright Infringement
  • Libel & Slander
  • And more

Regardless of the size of your business, a general liability policy is a recommended coverage for any business.

Cyber Insurance

As a digital marketing business that may help other businesses with their website, social media, and other online tasks, cyber insurance can be an important insurance coverage to not only help protect you but also your clients. Data breaches, malware, phishing, and other forms of hacking can do more than just damage your computer system – it can also result in fines and legal fees. Business owners should have plans in place for dealing with a cyber-attack. Consider talking to your local insurance agent about cyber insurance if:

  • If you handle credit card numbers or processes electronic payments
  • If your business uses computers and other mobile devices
  • If your business keeps financial data

What Could Insurance Cost for a Digital Marketing Business?

Each business is as unique as the industry it’s in, which is why here at Cross Insurance we will work with you to help you identify what types of policies you may want to consider. Factors that can influence the cost of insurance for your business may include, but are not limited to:

  • What types and amounts of coverage you select.
  • Location: Where will your business be located?
  • Deductible: What will be the amount you are responsible for paying towards a loss before your insurance coverage begins paying towards a claim.
  • Employee Numbers: Does your business have employees or is it a solo operation?
  • Claims History: Do you have a claims history?
  • Business Income: How much does your business make?

team of employees discussing work at the office

How to get a Quote for Your Business

When it comes to selecting a policy for your digital marketing business, it’s a good idea to compare coverages. At Cross Insurance, we work with the nation’s leading carriers as well as regional insurers. With offices in Maine, New Hampshire, and across the Northeast, our agents are available for account management support. Contact us to request a business insurance quote.



This article is for general informational purposes only and is not to be relied upon or used for any particular purpose. Cross Insurance shall not be held responsible in any way for, and specifically disclaims any liability arising out of or in any way connected to, reliance on or use of any of the information contained in this article. The information contained or referenced in this article is not intended to constitute and should not be considered legal, insurance, accounting or other professional advice, nor shall it serve as a substitute for the recipient obtaining such advice. The views expressed in this article are that of its author and do not necessarily represent the views of Cross Financial Corp. and its subsidiaries and affiliates (“Cross Insurance”) or Cross Insurance’s management or shareholders.


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