Marketing Strategies to Get New Customers for Your Pressure Washing Business

Because many people see it as low-barrier, the power washing industry is very competitive. You may have the work ethic, the right tools, and the knowledge, but without new customers, it can be difficult to get your business off the ground.

Growing your customer base won’t happen automatically or overnight, and this is an area where a lot of entrepreneurs struggle. As a pressure washing business owner, marketing is another set of skills that you need to learn in order to get your phone ringing and book clients.

Here are some strategies that you can implement.

Pressure Washing Logos & Branding 

Because it is a competitive industry, you need to set your pressure washing business apart, and marketing and branding can be one way to do that. Before you create your logo, look at other businesses in the area. You don’t want people to confuse your business with theirs.

Your logo should be simple enough to show up on a T-shirt or business card. When choosing brand colors and fonts, keep them easy to read and recognize even from a distance away.

Creating an Online Presence for Your Pressure Washing Business 

If you want to attract new customers, you will need to advertise, and those advertisements will need to point to somewhere. While having a phone number is vitally important, an online presence can be like a billboard that runs 24 hours a day.

• Start social media pages – Post before & after photos, reviews, and videos, and share them to community groups to reach a larger audience. You don’t need to be on every platform, but choose a couple that you know your customer base will be using.
• Claim your Google Business profile and fill out all relevant information. Add your hours of operation and holiday hours.
• Consider building a website if you are looking to scale your business or offer multiple services.

Managing Your Online Reputation for Pressure Washing 

When it comes to getting new customers, trust is a large part of the equation. Asking customers to leave you a review can help to build your online reputation. Follow up after you complete a job with a link to your Google business listing or other platform where a customer can leave a review.

Keep an eye on the reviews being left and respond to them when appropriate.

Marketing Signage for Pressure Washing Businesses

• Magnetic car decals/vehicle wraps – Advertise while you work, wherever you are parked. Clearly print your services and contact info for nosy neighbors and those driving by to see.
• Consider using door hangers to target an entire neighborhood. Include your logo, services, and contact information
• Where allowed and you have permission, place yard signs at intersections

Response Time

Responding to leads quickly is critical to gaining new customers. In today’s marketplace, property owners are often going to several different companies to get quotes. A quick response shows a potential customer that it is important to you to get back to them. Some professionals say that you should respond to inquiries within 15 minutes of getting them. Even sending a quick text letting them know that you received their message and will get back to them later can go a long way.  

You should block off part of at least part of your work day for responding to emails, texts, messages, ordering supplies, and updating any social media pages.

Networking 

Consider joining your local Chamber of Commerce. Connecting with businesses like these can be helpful:

• Landscapers
• Roofers
• Contractors
• Real estate agents
• Motel managers
• Property managers

Hosting a table or booth at trade shows or other community events can be an effective way to meet new people and distribute marketing materials.

Marketing Promotions You Can Run as a Pressure Washing Business 

• Have an introductory offer for a percentage off for first time customers or for a specific service
• Set up a plan for annual cleaning to capture recurring business and offer a discount
• Seasonal discounts

Protecting Your Pressure Washing Business 

Because you will be constantly working on other people’s property, there is a lot of risk that comes with a pressure washing business. You want to protect your business to get the most out of your investment. You should have insurance coverage in place before you start booking your clients.

We work with over 100 carriers, which means more options for you. With offices located throughout the Northeast, one of our experienced insurance professionals may be closer than you think. Reaching out to our team to review coverage or request a quote is as simple as filling out our form here. If you prefer to call an office directly, you can find a list of our office locations here.

 

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This article is for general informational purposes only and is not to be relied upon or used for any particular purpose. Cross Insurance shall not be held responsible in any way for, and specifically disclaims any liability arising out of or in any way connected to, reliance on or use of any of the information contained in this article. The information contained or referenced in this article is not intended to constitute and should not be considered legal, insurance, accounting or other professional advice, nor shall it serve as a substitute for the recipient obtaining such advice. The views expressed in this article are that of its author and do not necessarily represent the views of Cross Financial Corp. and its subsidiaries and affiliates (“Cross Insurance”) or Cross Insurance’s management or shareholders.