As a small business owner, do you run into questions about your social media? Does it seem like just one more thing to manage on top of everything else, often going ignored week after week? Are you stuck in a posting rut?
With people becoming increasingly active on social media platforms, your small business can connect with your audience on a regular basis. Another perk to social media for businesses? While there is a cost associated for many advertising platforms like signage or sponsorships, creating an account and posting on most social media platforms is free. After you have created your accounts and posted some, what more can you do as a small business owner? Keep reading to learn some tips businesses can use on their social media platforms.
Sit down and ask yourself what you really want to achieve with your social media presence. What do you want customers to know about your business? Do you have a typical or ideal customer you are trying to reach? What action do you want your audience to ideally take? Getting to know the answers to these questions can help you set up a social media strategy.
While it may be tempting to jump on to every new platform on social media, you may want to pause before doing so. While many platforms have similar requirements, consider the time it takes to make content and post to each regularly to maintain an audience. As a small business owner, your time is already a precious commodity, and you need to be deliberate about how you allocate it. If you have an ideal customer, consider what social media platforms they use. You can find many informational articles about each social media platform online and their user demographics.
If you already have accounts on social media pages, make sure they are up to date.
As you scroll down through your posts, make a note about which posts saw the most engagement- this is the number of times people interacted with it, whether it was a like, share, comment, etc. Make a note of what posts had the most engagement, and which ones had the least. Measuring how your past content performed can help you create more effective content in the future.
Has your business social media gotten quiet because you simply do not know what to post? It can be easy to come up with content when you have new products, announcements, or updates to give your audience. If your business keeps offering the same product or service, how can you create content that is new and exciting? Below are some ideas.
These can help build credibility, just be sure to get permission from the writer before sharing.
You know that your people are great, but you can let your audience know by sharing fun photos, facts, and what they do for your business.
Is there something your customers always ask?
If you bake cakes, show any cake cutting tips you have. If you are a clothing boutique, show different outfits you can style with a piece of your clothing.
Tie in to local celebrations, or wish new community businesses well.
Increase your engagement and find out valuable information from your audience by asking questions. What new product would they like to see? If you’re a fitness instructor, is there a class time that works better for them?
Show how to use your product, what services you offer, or where you are located.
What are other businesses in your industry sharing?
Is your small business crunched for time to make social media content? With the ebb and flow of business, maybe you have extra free time some weeks, and other weeks are scrambling. While social media is technically free, posting frequently and coming up with new content takes time.
While you are busy growing your audience for your business, make sure it has proper insurance coverage. Even if your small business is based out of your home, you may consider getting commercial insurance coverage if you keep a large supply of inventory or you have clients coming to your home. Our insurance agency works with many insurance carriers, from local companies to top national names. You can find a local office near you by going to our office locations page here, or request a quote from us online.
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This article is for general informational purposes only and is not to be relied upon or used for any particular purpose. Cross Insurance shall not be held responsible in any way for, and specifically disclaims any liability arising out of or in any way connected to, reliance on or use of any of the information contained in this article. The information contained or referenced in this article is not intended to constitute and should not be considered legal, insurance, accounting or other professional advice, nor shall it serve as a substitute for the recipient obtaining such advice. The views expressed in this article are that of its author and do not necessarily represent the views of Cross Financial Corp. and its subsidiaries and affiliates (“Cross Insurance”) or Cross Insurance’s management or shareholders.
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