220 Fresh Name Ideas for Your Photography Business – From Commercial to Family Portraits

You probably started a photography business because you enjoy being creative. Choosing a name for any business can be fun, but also overwhelming. You want to set the stage for your ideal customers, while also choosing something memorable.  

Why You Should Choose a Simple Name for Your Photography Business

Relatively low barriers to entry means photography can be a very saturated field. While you want a name unique enough to stand out from your competitors, don’t overlook the power of a simple name. Referrals are easier to make if your clients know how to pronounce your name. Think of a mom typing into the search bar of her phone while she rocks her baby to sleep at night. Can she spell your name easily? Test any potential names to see if they are easy to say and easy to spell.

Luxury Photography Business Name Ideas

Whether you are trying to build a new luxury photography brand, or are rebranding to reach a different clientele, you can use the following words to build or inspire your luxury photography brand.

1. Gallery
2. Grandview
3. Signature
4. Premier
5. Portraiture
6. Radiance  
7. Artisan
8. Collective
9. Splendor
10. Fine Art
11. Visuals
12. Portraits by [YOUR NAME]
13. Century  
14. Pearl
15. Haven
16. Rare
17. Prints
18. Studio
19. Legacy
20. Lifetime
21. Heritage
22. Ivy
23. Portraits
24. Classic
25. Titan
26. Lens
27. Da Vinci
28. Luxe
29. Elite
30. Boutique
31. Sunset
32. Design Co.
33. Brilliance
34. Archival
35. Portrait Gallery
36. Glimmer
37. Silver
38. Vision
39. Crafted
40. Palette
41. Vault
42. By Design

Commercial Photography Business Name Ideas

As the owner of a commercial photography business, you want to reach business owners and professionals in your area. For this reason, including your city name in your photography name may be a wise choice, especially if you want to show up in search results.

43. [CITY NAME] Headshots
44. [CITY NAME] Photo Lab
45. [CITY NAME] Business Portraits
46. [CITY NAME] Media
47. [ CITY NAME] Studios
48. Executive
49. Headshots
50. Leading
51. Boardroom
52. Polished
53. Compass
54. Impact
55. Champion
56. 9 to 5
57. Overview
58. Odyssey
59. Atlas
60. Momentum
61. Firm Foundation
62. Photo Lab
63. Simple/Simply
64. Performance
65. Cornerstone
66. Corporate
67. Prime
68. Vista
69. Metro
70. Margins
71. Portraits
72. Stable
73. Lens
74. Lighthouse
75. Slate
76. Productions
77. Elevate
78. Media
79. Beyond
80. Navigate
81. Studios
82. Cinematic
83. Vision/Visions/Visionary
84. Horizon
85. Crest
86. Key
87. Visionary
88. Emerge
89. Expectations

Wedding, Engagement & Elopement Photography Business Name Ideas

If you are thinking of starting a wedding photography business, here are some words to build a name associated with the industry, but unique enough to stand out.

90. Love Song
91. Reflections
92. Promises
93. Stardust
94. Wish/Wishes
95. Lace
96. Light
97. Northern
98. Bloom
99. Black Tie
100. Grace
101. Always
102. Sunlight
103. Golden
104. Glow
105. Ever After
106. Found
107. Blush
108. Eden
109. Wed
110. Joy/Joyful/Joyous  
111. Elegance
112. Orchid
113. Sparkle
114. Tulle
115. Cherish
116. Celebrations
117. Enchanted
118. Our Song
119. Amour
120. Opal
121. Time of Our Lives
122. Heirloom
123. Storybook
124. Vows
125. Skies
126. Timber
127. Tuxedo
128. Storytelling
129. Our Day
130. Valley
131. Swan
132. Roses
133. Bouquet
134. Doves
135. Willow
136. Cloud Nine
137. Firefly
138. White Tent
139. You & Me
140. Angelic
141. Lakeside
142. Peony
143. Magnolia
144. [CITY NAME] Elopement Photography

Family, Children, and Newborn Photography Name Ideas

145. Real Moms
146. Authentic
147. First Steps  
148. Buttercup
149. Car Seat Crew
150. Birthday Candles
151. Our Story
152. Kindred
153. Lullaby
154. Memory
155. Wonder
156. Portraits
157. Meadow
158. Blossom
159. Bundled
160. Joy
161. Giggles
162. Sunshine/Sunny
163. Moments
164. Bright
165. Sweet Pea
166. Portraits
167. Hearth
168. Tiny
169. Celebrations
170. Hugs
171. Laughter
172. Together
173. Little Ones
174. Keepsake
175. Cradle
176. Neighborhood
177. Bubbles
178. Rocking Horse
179. Fairy Tale
180. Dragonfly
181. Fable
182. Garden
183. Fresh
184. Captured
185. Honey Bee  
186. Dandelion Wishes
187. Polka Dot
188. Photography by [YOUR NAME]
189. [WORD] Family Photography
190. [CITY NAME] Newborn Photography
191. [NUMBER] Peas in Pod
192. Nest
193. Generations

Product and Branding Photography Name Ideas

Branding photography is a niche that is quickly growing. Use the below as inspiration to name your branding photography business.

194. [CITY NAME] Commercial Photography
195. [CITY NICKNAME] Visuals
196. Branded by [YOUR NAME]
197. Studio
198. Launch
199. Commerce
200. Portfolio
201. Shine
202. Journey  
203. Dynamic
204. Defined
205. Humble
206. Portraits
207. Thrive
208. Lens
209. Crafted
210. Serenity
211. Vision
212. Iconic
213. Urban
214. Co.
215. Headquarters
216. Captured
217. Productions
218. Prime View
219. Anchor
220. Creative

Pros and Cons to Using Your Name in Your Business Name

Many photographers opt to just use their name as a business name. There are some pros to this, such as:

• Could make it easier for friends and family members to make referrals
• Your name could be a unique identifier in a crowded market
• Potential customers will automatically put a face behind the name, which can build connection

Here are some reasons why you may not want to use your name:

• Your name could change, for example, if you get married
• You have a name that is hard to pronounce or spell
• Your name is very common, and may be one of many names that could show up in search results
• You can see expanding the business beyond one photographer

Test Your Potential Business Name

Tell family or friends your potential name. Is it easy to pronounce? Remember? Is it similar sounding to other businesses?

How to See If a Business Name is Already Taken

If the headache of a potential lawsuit isn’t enough to deal with, after discovering a duplicate name, you’ll have to rebrand- meaning replacing signage, business cards, advertising, and the like- which can be very expensive, especially as a new business.

Unfortunately, there is no all-encompassing place to search to see if a business name is taken. Start with a search on your favorite search engine to see if the name is taken. You can do a search of your state’s Secretary of State office. Here are some helpful links for states in the Northeast:

• Connecticut Business Records Search
• Maine Department of the Secretary of State Corporate Name Search
• Massachusetts Secretary of the Commonwealth Corporations Division
• New Hampshire Secretary of State Business Name Lookup
• New York Department of State Corporation and Business Entity Database
• Rhode Island Department of State Entity Search
• Vermont Secretary of State Corporations Division

Choosing a Name that Will Grow with Your Photography Business  

Focusing on a niche, area, or landmark may work today, but what about five or ten years down the road? Will you still be located at the same place?

What if you need to pivot your business, would your name still work?

Do You Need Insurance as a Photographer?   

Photographers face unique challenges and risks when working.

General liability insurance helps to provide your photography business with protection for certain third-party liability claims related to your business’s operations (for instance, if someone was injured resulting from a trip and fall accident inside your studio). Some general liability policies also include coverage for certain types of personal and advertising injuries, such as claims for defamation or copyright infringement.

Commercial property insurance can help protect your photography business against certain types of physical damage to your building and equipment. Regardless of whether you own the building or lease the space, commercial property insurance is a wise choice.

Our third-generation insurance agency has offices throughout the Northeast and Florida. Getting in touch with a local professional is as simple as filling out our form here. You can also find a list of phone numbers for all of our offices here.

Do I Need Insurance if My Photography Business is Based out of My Home?

Unfortunately, homeowners or renters insurance policies do not typically provide coverage for business equipment losses by flood or fire. If you have business property at your home, you should consider one or more business insurance policies. This may also be a good option for your business if you have clients coming to your home, as your homeowners or renters insurance policy may not cover claims or injuries that arise out of a home-based business.

 

___________________________________________________________________

This article is for general informational purposes only and is not to be relied upon or used for any particular purpose. Cross Insurance shall not be held responsible in any way for, and specifically disclaims any liability arising out of or in any way connected to, reliance on or use of any of the information contained in this article. The information contained or referenced in this article is not intended to constitute and should not be considered legal, insurance, accounting or other professional advice, nor shall it serve as a substitute for the recipient obtaining such advice. The views expressed in this article are that of its author and do not necessarily represent the views of Cross Financial Corp. and its subsidiaries and affiliates (“Cross Insurance”) or Cross Insurance’s management or shareholders.