Social Media Tips for Barber Shops

As a barber, using social media can be a powerful way to attract new clients and showcase your work. In today’s age, most businesses are becoming reliant on social media and online branding. With most people being addicted to their screens, knowing some social media tips can be a huge contributor to success. In this article, you can find information discussing some of the benefits of using social media and some strategies that may be useful in the barber shop industry. 

Set Goals for Your Social Media 

Creating goals for your social media presence will help you set yourself up for success in today’s online world. Thinking of how you want to project your brand on social media can help you determine your goals. Consider the following objectives when you  think through your specific goals for your platform:

• Make your brand known
• Connect with your community
• Showcase services and skills
• Attract new customers
• Educate clients
• Support offline marketing through online integration (QR codes, promos)
• Stand out from competitors
  
  

How to Post on Social Media as a Barber Shop 

To be able to put your brand’s name out where everyone can see it, there are specific things you can add to your posting that will typically get the social media algorithm to notice you. Using these tips below you should be able to accomplish your goals:

Better Quality

Having clear, sharp, and well-lit videos and photos is crucial for making a strong impression on social media. When your images or videos are fuzzy, blurry, or poorly lit, it can make your work look less professional and lower trust in your skills. 

7 to 7

Social media engagement is at its highest typically between 7 A.M. and 7 P.M. People often check their phones when they first wake up and right before they go to bed. Posting while your audience is asleep will lower your engagement rates drastically.

Multiple Times Every Day

This may sound exhausting, but think of your social media strategy as a raffle. Posting content once a week is like having only one ticket: you might get lucky, but you’re facing some tough odds. On the other hand, if you post consistently throughout the day, every day, it gives you many more “tickets” and therefore many more chances to get noticed. 

Pick Your Social Media Platforms 

There are a lot of things to consider when choosing the right social media platforms for your barber shop. Depending on your customers’ demographics, you can choose which platforms fit them best. Your business goals can also determine which platform to use. For example, if you want to get more bookings, you could use Instagram or Facebook. However, if you’re looking to recruit barbers, you may decide to use Instagram or LinkedIn. Just remember, if you don’t have time to manage multiple platforms, one solid platform done well is better than three done poorly. You should start with the one that fits your audience’s preference best, then expand.

What Should I Post?    

There are multitudes of ways that a barber shop can stand out with social media to make their presence known with their target audience. Some ideas include the following:

• Before and After: Showing examples of your success on clients’ hair is always a great opportunity for your audience to see what you’re able to do.
• Barber P-O-V: Giving your audience a behind-the-scenes look builds trust and transparency, along with creating an immersive and personal feel.
• Last-minute opening alerts: This lets people “be in the know” of your shop, so they can get real time availability, which will help your clientele rate and make up for those no call no shows.
• Team Highlights: Just as you want your audience to get to know you from social media, the same should be for your team members. Showing your team participating in community events, their own hobbies, and sharing what they do for your business are all good content ideas as well.
• Educate: Educating your customers with knowledge such as: how often they should get their hair cut, grooming myths debunked, haircare tips for different hair types, and what to ask your barber.
• Barber Shop history: Giving your audience the insights to how your brand came to be will make them feel as if they were a part of it, creating a closer feel between you and them, which will lead to lasting connections.

Time-Saving Social Media Tips 

Creating a social media presence that’s well known takes a lot of time and energy. Here are some tips you can follow that will put you on track to where you need to be:

• Batch Content Creation: Set aside 1–2 hours once a week to shoot multiple photos/videos and write captions. Then schedule posts in advance.
• Keep a Content Bank: Save good photos, videos, and ideas in a folder or app so you always have material ready to post.
• Save Templates: If you post the same kind of stuff repeatedly, having a template that you can use easily and customize to your liking will help cut down time when it comes to making a post.
• Repurpose Content: Using content across multiple platforms can help save you time, along with helping you brainstorm ideas for new posts.

Insurance for Barber Shops 

At Cross Insurance, we work with many insurance carriers, from local companies to top national names, which means that our customers have a variety of options available to them. Our experienced staff would welcome the opportunity to help you explore your insurance options for your barber shop business You can find a local office near you by going to our office locations page here, or request a quote from us online.

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This article is for general informational purposes only and is not to be relied upon or used for any particular purpose. Cross Insurance shall not be held responsible in any way for, and specifically disclaims any liability arising out of or in any way connected to, reliance on or use of any of the information contained in this article. The information contained or referenced in this article is not intended to constitute and should not be considered legal, insurance, accounting or other professional advice, nor shall it serve as a substitute for the recipient obtaining such advice. The views expressed in this article are that of its author and do not necessarily represent the views of Cross Financial Corp. and its subsidiaries and affiliates (“Cross Insurance”) or Cross Insurance’s management or shareholders.